2021
TNT TikTok-For-All
Built a campaign around two of the Philippines' biggest TikTok personalities to position TNT as the network for a generation that lives on the app.
Art Direction
Campaign Ideation
Know More
36 million Filipino TikTokers. One network that gets them.
Background
TikTok had taken over the Philippines. TNT, a brand built on fun and affordability, wanted in.
With 36 million users on the platform, the opportunity was obvious. But just announcing free TikTok access wasn't enough. The campaign needed to feel like it actually belonged on TikTok, not just talk about it.
Idea
"Basta TikTok-Saya, TNT Yarn!"
Roughly translated as "For TikTok fun, there's TNT!" We paired a mainstream celebrity with a viral TikToker known for impersonations, bridging two different fan bases and making the campaign feel native to the platform's culture.
Execution
We showcased real Filipino TikTok trends in everyday life scenes.
The campaign extended beyond the film into Facebook posts, Instagram stories, albums, and a custom TikTok filter game, giving the audience multiple ways to participate and engage with the brand.
More Works
2021
TNT TikTok-For-All
Built a campaign around two of the Philippines' biggest TikTok personalities to position TNT as the network for a generation that lives on the app.
Art Direction
Campaign Ideation
Know More
36 million Filipino TikTokers. One network that gets them.
Background
TikTok had taken over the Philippines. TNT, a brand built on fun and affordability, wanted in.
With 36 million users on the platform, the opportunity was obvious. But just announcing free TikTok access wasn't enough. The campaign needed to feel like it actually belonged on TikTok, not just talk about it.
Idea
"Basta TikTok-Saya, TNT Yarn!"
Roughly translated as "For TikTok fun, there's TNT!" We paired a mainstream celebrity with a viral TikToker known for impersonations, bridging two different fan bases and making the campaign feel native to the platform's culture.
Execution
We showcased real Filipino TikTok trends in everyday life scenes.
The campaign extended beyond the film into Facebook posts, Instagram stories, albums, and a custom TikTok filter game, giving the audience multiple ways to participate and engage with the brand.
More Works
2021
TNT TikTok-For-All
Built a campaign around two of the Philippines' biggest TikTok personalities to position TNT as the network for a generation that lives on the app.
Art Direction
Campaign Ideation
Know More
36 million Filipino TikTokers. One network that gets them.
Background
TikTok had taken over the Philippines. TNT, a brand built on fun and affordability, wanted in.
With 36 million users on the platform, the opportunity was obvious. But just announcing free TikTok access wasn't enough. The campaign needed to feel like it actually belonged on TikTok, not just talk about it.
Idea
"Basta TikTok-Saya, TNT Yarn!"
Roughly translated as "For TikTok fun, there's TNT!" We paired a mainstream celebrity with a viral TikToker known for impersonations, bridging two different fan bases and making the campaign feel native to the platform's culture.
Execution
We showcased real Filipino TikTok trends in everyday life scenes.
The campaign extended beyond the film into Facebook posts, Instagram stories, albums, and a custom TikTok filter game, giving the audience multiple ways to participate and engage with the brand.
More Works