2019
Play Everyday Social Campaign
Relaunched a gamified debit card to young millennials by making the campaign feel less like banking and more like playing.
Art Direction
Social Media Campaign
We made banking feel like a game. And back then, no brand was doing that.
Background
When the first launch flopped, the concept proved too abstract and the messaging too complex.
Idea
PlayEveryday G!
"G!" is millennial gaming slang for "I'm game!" We borrowed that energy and brought it into banking. The campaign reframed the product not as a financial tool but as an invitation to play.
Execution
We flooded Facebook and Instagram with interactive games, at a time when no brand was doing this.
Back then, interactive content on social media existed mostly in memes. Nobody was using it seriously for brand communication. We saw that gap and used it to our advantage, designing games that were genuinely fun while educating young millennials on how PlayEveryday Debit actually worked. Entertainment and information, packaged the way they actually consumed content.
More Works
2019
Play Everyday Social Campaign
Relaunched a gamified debit card to young millennials by making the campaign feel less like banking and more like playing.
Art Direction
Social Media Campaign
We made banking feel like a game. And back then, no brand was doing that.
Background
When the first launch flopped, the concept proved too abstract and the messaging too complex.
Idea
PlayEveryday G!
"G!" is millennial gaming slang for "I'm game!" We borrowed that energy and brought it into banking. The campaign reframed the product not as a financial tool but as an invitation to play.
Execution
We flooded Facebook and Instagram with interactive games, at a time when no brand was doing this.
Back then, interactive content on social media existed mostly in memes. Nobody was using it seriously for brand communication. We saw that gap and used it to our advantage, designing games that were genuinely fun while educating young millennials on how PlayEveryday Debit actually worked. Entertainment and information, packaged the way they actually consumed content.
More Works
2019
Play Everyday Social Campaign
Relaunched a gamified debit card to young millennials by making the campaign feel less like banking and more like playing.
Art Direction
Social Media Campaign
We made banking feel like a game. And back then, no brand was doing that.
Background
When the first launch flopped, the concept proved too abstract and the messaging too complex.
Idea
PlayEveryday G!
"G!" is millennial gaming slang for "I'm game!" We borrowed that energy and brought it into banking. The campaign reframed the product not as a financial tool but as an invitation to play.
Execution
We flooded Facebook and Instagram with interactive games, at a time when no brand was doing this.
Back then, interactive content on social media existed mostly in memes. Nobody was using it seriously for brand communication. We saw that gap and used it to our advantage, designing games that were genuinely fun while educating young millennials on how PlayEveryday Debit actually worked. Entertainment and information, packaged the way they actually consumed content.
More Works